Which job advertisement attracts the most interest? The job platform Indeed has evaluated what users are increasingly looking for. The search trends reflect the major topics of the labor market.
What are the trends in the job market? What is increasingly in demand among applicants? In search of answers, the online job board Indeed evaluated more than 5,000 search terms that job seekers typed into the portal’s search slot. The focus of the analysis was which terms, based on one million queries, were searched for significantly more frequently in 2023 than in 2022.
By far the strongest increase was the search volume for the term “Minijob 520” (plus 8,670 percent). This can be explained by the fact that the salary limit for mini-jobs was raised from 450 to 520 euros in October 2022, writes Indeed. The portal also sees the sharp increase as a sign that mini-jobs are in high demand.
Flexible working is required – job advertisements with “home office” are particularly well received
Apart from the special case of mini-jobs, the evaluation confirms that job seekers are increasingly interested in everything that has to do with flexible working time models. In 2023, searches for “4 day week” (plus 234 percent) and “35 hour week” (plus 242 percent) multiplied. In addition, more and more people are apparently looking for jobs that they can do from anywhere. The search trends include queries for “Career from home office” (plus 200 percent), “Remote EU abroad” (plus 180 percent) and “100 remote” (plus 533 percent).
The terms used in the search are a digital reflection of the situation on the job market, says Frank Hensgens, Indeed’s managing director for the German-speaking region. “The results of our evaluation are therefore a good indication of where companies still have potential in recruiting,” says Hensgens. “The increase in search entries for new working time models and remote work shows that employers can score points with job seekers more than ever with flexibility.”
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The topic of immigration is also reflected in the development of search queries. On the one hand, searches with the keyword “no knowledge of German” increased, and on the other hand, searches for a job as a “teacher for integration courses” also increased.
According to the evaluation, the search trends that include specific job profiles include “receptionist practice”, “public service career changer”, “part-time goods clearance” or “cook Monday to Friday”. Significantly more often than in the previous year, users added the addition “wanted” to their request (plus 557 percent) and some were apparently seriously searching online for job advertisements that officially promised “illicit work” (plus 193 percent).
Source: Stern
