The projection of demand marks the following participation of retail items: 27% Clothing, 25% Toys, 12% Bazaar and Gifts, 8% Perfumery, 5% Books, 4% experience (Christmas dinner, spa, etc.), 4% Sports, 23% Footwear, 1% Jewelery, 2% Telephony, 2% Flowers and Plants among others.
“The sales prospects for Christmas sales are very positive with growth prospects of 12% year-on-year. The projection of the place of purchase this Christmas the Open Sky Shopping Centers of streets and avenues take 36% of preference and participation in the Christmas shopping. Shoppings follow with 29% participation, Electronic Commerce 19%, Outlet 19%, Supermarkets 6% and Garage Stores 1% “detailed Damián Di Pace of the Focus Market Consultant.
When paying for gifts with a credit card with the NOW 12 Plan, Argentines mostly choose the following financing: Now 12 for 35%, Now 6 for 22%, Now 18 for 18%, and Now 3 for 15% of the cases.
According to a survey by the Federation of Commerce and Industry of the City of Buenos Aires (FECOBA), about the expectations of Christmas sales in 2021, 35% of SMEs expect sales to increase slightly compared to last year, 25% expect that increase notably, and 15% that sales will fall.
“The variation in prices in Christmas gifts in the case of clothing and footwear and Toys, which are the ones with the greatest participation in the Christmas tree, exceeds 65% year-on-year on average. Argentines despite attempts to recover via parity, an increase in Social plans and bonuses require the use of credit cards with an increase in their use of almost 7% year-on-year for the same period before the holidays. it is necessary to finance purchases because current income is not enough. The projected Average Spend per gift is $ 2,970“said Damián Di Pace from Focus Market Consultant.
Source From: Ambito
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