An old telephone cable inspired Invisibobble founder Sophie Trelles-Tvede to start her hair tie empire. She founded her company when she was just 19 years old. The first million was not long in coming.
By Andrea Bittelmeyer
Ms. Trelles-Tvede, you invented the spiral hair tie. How did you come up with that?
When I got ready for a university party, I was still missing the right hairstyle. I unplugged the spiral cable from a wall telephone and wrapped it in my hair. The next morning the cord still held up and I didn’t have a headache like I did with other hair ties. I called my friend and said, “I have a business idea.”
What happened next?
I immersed myself in product development until we had worked out exactly the right thickness, shape and size and found the right producers in China.
Can you get rich with such a simple product?
Source: Stern
