Luxury brand Bogner wants to be more than just a fashion house for the ski slopes

Luxury brand Bogner wants to be more than just a fashion house for the ski slopes

After turbulent times, the luxury brand Bogner is focusing on expansion. This should be ensured by more international presence – and fashion for away from the mountain slopes.

This article is a take on Capital+, Capital’s premium digital offering. For you as star It is available exclusively to PLUS subscribers here for ten days. It will then be available again exclusively for Capital+ subscribers at . The business magazine Capital is like that star to RTL Germany.

There has been a lot of movement at the Munich company since long-time boss and owner Willy Bogner withdrew from day-to-day business in 2016 – including at the top of the company. Now it is in calmer waters again under boss Gerrit Schneider and can concentrate on new growth, especially internationally.

Source: Stern

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