In the period January-September 2021, Brazil was ranked as the third destination for Argentine wines, with US $ 69.2 million and 23.8 million liters exported, which represented an increase of 38.3% in terms of value compared to the same period of the previous year and 35.6% in volume.
“The world is demanding more and more Argentine wines and Brazil is not exempt, since exports to the neighboring country, together with the United States, the United Kingdom and China, represented 56%”, indicated Maximiliano Hernández Toso, President of Wines of Argentina .
For Hernández Toso, “we must take advantage of this excellent opportunity from an innovative vision and the adoption of new technologies, strengthening the presence of our product in digital ecosystems where international strategic audiences interact in pursuit of a greater objective: to promote exports”.
“The new digital tools marked an important change in the field of promotion and that Argentine Wine has its own store in Mercado Livre Brasil implies endless possibilities to communicate its attributes and reach new and different audiences”, added Magdalena Pesce , General Manager of Wines of Argentina.
For this, Wines of Argentina has designed a specific digital marketing strategy for the online store that will seek to generate brand recognition among Brazilian consumers.
In this first stage of launch, the store offers 125 labels from 33 Argentine wineries, both large-scale and small projects with products available in the Brazilian market.
Of the total of labels, 78% correspond to red varieties, 17% are white varieties, 4% rosé wines and 1% sparkling wines.
Malbec, the flagship Argentine variety, represents 54% of the wines including different profiles and styles, both as varietals and red blends.
The wineries present in this first stage of the launch are A16, Altos Las Hormigas, Amansado Wines, Amalaya, Colomé, Anko, Dante Robino, Estancia Mendoza, Familia Cecchin, Sottano, Vistalba, Escorihuela Gascón, Salentein, Chañarmuyo, Doña Paula, Familia Schroeder , Zuccardi Family, Finca La Anita, Finca Las Moras, Finca Sophenia, Grupo Avinea, Kaiken, La Rural / Rutini, Lupa Wines, Manos Negras, Martino Wines, Nieto Senetiner, Santa Julia, Tinto Negro, Trapiche, Trivento and Vinos de la light.
Source From: Ambito
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