According to the report, a weighted average sales increase of 96.4% is projected, with the highest increase among the 30 typical products of the Christmas basket.
The report reflected the voice of wholesalers who claim that “stores are stocking almost twice as much merchandise as last year“, in Christmas products, and there are” 20% more sales operations than in 2019 “.
Regarding prices, the weighted average increase is 74.8% compared to last year; with rises of 90% in the champagne; 85% in the roast; 68% in chicken; 66% in cider; and 65% in cans of peaches.
“Very marked price differences were also observed (up to 56.7%) on some of the same products, both in food and in gifts (especially in toy stores) according to the different shops and different sales areas,” said the director of Indecom, Miguel Calvete.
For this reason, he considered that “it is once again observed that there is a very high level of speculation by merchants who seek to make their billing grow exorbitantly for these dates.”
The report said that the sales made “reflect that, during the last 18 months, as a result of the pandemic, people have become very familiar with internet sales “and that by this modality it is expected” on average 60% more transactions than two years ago“.
Regarding forms of payment, they indicated that “on average, 40% of consumers pay with credit cards, of which 90% do so in installments, 35% pay with debit cards or through payment platforms. online and the remaining 25% use cash. “
In the gift category, sales also marked a significant upward trend, with items that increased their operations by 68.3%.
The survey indicates that “national industrial products register increases that reach 70.6% and imported articles from leading brands that are worth up to 150% more expensive.”
“The trend shows that people try to make up for lost time, both in the preparation of the end of the year table and in the gifts”, evaluated Calvete.
In the case of imported toys, he indicated that the rise “obviously corresponds to the increase suffered by the dollar so far this year.”
In the case of nationals, he explained that “in the last twelve months there was also an increase of more than 60% in the main inputs for their manufacture (plastic and steel parts), due to the restrictions imposed by the The pandemic brought with it input supply problems “.
Source From: Ambito
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