Although the 0km registration data has a growth of 21.2% compared to the same period a year ago, this is due to the fact that in the first half of April 2023 it had fewer working days than the current month.
Until the 16th, 12,866 units had been patented, which implies an increase of 6.2% compared to last March.
In any case, the projections managed by car dealerships indicate that April will end with about 25,100 patented units.
This would imply that the trading volume would be 25% below the same month last year, when 34,771 0km were sold.
In this way, it would be in line with the accumulated decrease so far this year, which is 25.6%. Between January and so far in April, 0km sales reach 97,648 vehicles.
This scenario of decline in activity occurs despite the discounts that the terminals and concessionaires are making that exceed 20% on the list prices.
It must be taken into account that, after the December devaluation, the values of 0km skyrocketed and accompanied the rise in the exchange rate.
Companies are looking for the value that the public is willing to validate for a 0km
This caused a sales collapse in January that reached 36%. Since then, the commercial strategy of companies is to search for the value that the public is willing to validate.
This policy managed, at least, to stop the decline in sales and stabilize them at current levels.
Meanwhile, the Minister of Economy, Luis Caputo, He held a meeting last week at the Palacio de Hacienda with businessmen from the automotive sector, in which the situation was analyzed.
During the meeting, in which the Secretary of Industry and Productive Development also participated, Juan Pazo; and the advisor to the Ministry of Economy, Martin Vauthieremphasis was placed on the Government’s measures to normalize the economy and improve the competitiveness and productive capacity of companies.
In addition, Caputo and the company authorities discussed the importance of the sector in employment and exports and exchanged ideas with the aim of promoting activity.
Representatives of FCA; Ford; GM Argentina; IVECO; Mercedes Benz; Mercedes Benz Trucks and Buses; Nissan; PSA; Renault; Scania; Toyota; Volkswagen; and ADEFA
Source: Ambito
