The Government implemented a series of modifications in the regulations that regulate advertising of goods and services, so that they are “clearer, understandable and more useful” for the consumer.
Through the Resolution 12/2024published this Wednesday in the Official Gazette, the Executive Branch maintained that “many times the advertising provider, in order to divert the consumer’s attention from the main characteristics of the advertised gooddisplays extra information in the legal documents that appear at the bottom of the piece, making its inclusion meaningless, since it is of no interest for the purposes of making an appropriate purchasing decision.”
“As the information to be included in the advertisements is extensive, its reading by potential buyers makes them over-informed consumers, not achieving the intended purpose“he assured.
What are the changes for consumers?
Consequently, the Government established that all advertising of goods or services that implies an offer under the terms of Article 7 of Law No. 24,240 (Consumer Defense) must include, among other points:
-The information regarding its territorial and temporal validity, and the name, address and CUIT number of the offeror.
-Advertising must inform its essential characteristics, marketing conditions, stock limitations if any, and all other information that helps understand the message.
-Information about the good or serviceIt must be provided by the supplier through a website and/or toll-free telephone line.recording this circumstance in the corresponding advertising.
What the ads should contain
In addition, it established that when they are voluntarily advertised prices of goods or services by any means (digital, graphic, radio, television, cinematographic or others) the advertisement must contain the following information:
– When advertise unfinanced prices of goods or services, The following must be included: the price expressed in accordance with what was established in a 2002 resolution of the Ministry of Economy, and according to the type of goods that are advertised, complying with what was determined by another resolution of that same year.
-When advertise financed prices of goods or servicesthe advertising must include: the advance payment if any, the amount and amount of the installments, the effective annual interest rate, the total financial cost, and extra, insurance and additional expenses if they have them.
Source: Ambito
