This is how Zalando wants to counter the low-cost competition from China

This is how Zalando wants to counter the low-cost competition from China

Zalando isn’t growing and isn’t making enough money – at the same time, competitors like Temu and Shein are slipping away. The DAX group has to reinvent itself. But how?

by Niklas Wirminghaus

This article is a take on Capital+, Capital’s premium digital offering. For you as star It is available exclusively to PLUS subscribers here for ten days. It will then be available again exclusively for Capital+ subscribers at . The business magazine Capital is like that star to RTL Germany.

Is this what DAX CEOs look like? The two CEOs who stepped into the middle of an amphitheater on the second floor of the Zalando Tower in Berlin-Friedrichshain in mid-March to stimulating electronic music still have something unconventional and youthful about them: Robert Gentz, messy hair, knitted sweater with a polo collar, and David Schneider , strong upper body in a tight, black T-shirt.

The two founded Zalando in 2008 and turned it into Europe’s leading online fashion retailer: 50 million customers, over 15,000 employees, 10 billion euros in sales – the only digital company in the most important German stock index that is younger than 20 years.

Source: Stern

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