The online marketplace Temu has millions of users, but is facing criticism from consumer advocates. The EU Commission is now taking action.
The Chinese online retailer Temu will have to comply with stricter rules in the EU in the future. The online marketplace has an average of more than 45 million monthly users in the European Union, the EU Commission announced. Temu is therefore classified as a “very large online platform” under the new EU Digital Services Act (DSA).
According to the Brussels authority, the online marketplace must, among other things, monitor possible illegal products more carefully. This could be done, for example, by changing the user interface to make it easier for users to identify and report suspicious products.
In principle, according to EU law, large services must follow more rules than small ones. Among other things, the law is intended to ensure that platforms remove illegal content from their sites more quickly than before. In turn, it will make it easier for users to report such content.
According to the Commission, Temu now has four months to fulfil the relevant obligations and submit a report. This includes the online marketplace conducting its own risk assessments, for example on how to deal with illegal content. The reports will then be examined by the EU Commission.
Source: Stern
