Those who are successful also have enemies. And those who run a strong brand have to protect it from the competition. This sometimes leads to absurd arguments – which almost always end up in court.
If a company has a strong, successful brand, attacks from competitors are almost certain. Everyone will try to damage it or profit from it. It is almost vital for the brand itself to fend off such attacks.
The craziest trademark disputes
It is often small brands that want to attack and challenge corporations. And such disputes almost always end up in court.
Colors, stripes, bears are cases for the court
Sometimes the lawsuits are about “Supermac’s”, like now, but sometimes they are about the color purple, like in Milka vs. Tony’s Chocolonely, sometimes about a few stripes, like in Nike vs. Adidas, and sometimes, like in Haribo vs. Lindt, about bears that are only very distantly related.
Browse through the craziest trademark disputes here.
Source: Stern
