DFB switches from Adidas to Nike: Who is the man behind the deal?

DFB switches from Adidas to Nike: Who is the man behind the deal?

The DFB has had difficult years. The European Football Championship is expected to finally bring the national team a sporting upturn. The economic upturn is being ensured by major contracts such as with the new supplier – and manager Holger Blask

This article is available for ten days at star PLUS. After that, you will find it exclusively at Capital PLUS, the premium offer of the Capital brand. Capital, like the star to RTL Germany.

There are still 29 days until the start and the national coach is sitting in VW’s Berlin office. To his right is a black, red and gold electric car from the sponsor, in front of him is a wall of cameras, behind him a video wall with the words “Squad announcement for home European Championship” written on it in capital letters. At some point Julian Nagelsmann says: “If we take part in a tournament, we should also want to win it.”

Source: Stern

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts