Prices reach record figures on channels such as Telefe and TyC Sports, eclipsing other television events.
With the beginning of the Copa America 2024the parties of the Argentine National Team They stood out not only for their sporting performance, but also for the considerable interest they generated among brands and advertisers. During the albiceleste’s debut in the tournament, it was revealed that the seconds of advertising On channels such as Telefe and TyC Sports they reach exorbitant pricessurpassing any other television event at the time.
High advertising costs during football matches The Scaloneta reflect both the public’s intense passion for football and its national team and the significant influence of figures such as Lionel Messitranscending sports to become cultural and media phenomena.
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How much does a second of advertising cost in an Argentine National Team match?
The combination of the prestige of figures such as Lionel Messi and the competitive intensity of the America Cup It turns every second of advertising into a highly coveted asset for brands seeking to connect with a massive and committed audience. This phenomenon not only reflects the widespread interest in high-caliber sporting events, but also the ability of these events to serve as high-impact marketing platforms in Argentina.
According to Marina Calabrojournalist for Radio Mitre, A second of advertising during the Argentine National Team matches can cost up to $557,000, while an average 30-second spot reaches $16,710,000. The spaces post matchalthough more accessible, are priced in $6,700 per second, with a demand that has already saturated the market.
These prices set a new standard on Argentine television, even surpassing highly popular shows such as Big Brother. This phenomenon highlights not only the fervent passion of the public for the National Team and the drawing power of international football, but also the lucrative strategy of brands to take advantage of this national fervour.
Source: Ambito
