Sales decline at Porsche: Things are no longer going well in China. However, the renewal of several models is also contributing to this.
Porsche sold fewer sports and off-road vehicles in the first half of the year, partly due to weak business in China. From January to June, 155,945 vehicles were delivered worldwide, the Stuttgart-based carmaker announced. That was 6.8 percent less than in the same period last year. The renewal of several models also contributed to the lower sales figures.
According to the information, a third fewer vehicles were delivered to China in the first six months than in the same period last year. The main reason for this is the continued tense economic situation in the country. Porsche also exported six percent fewer vehicles to North America than in the first half of 2023. However, the decrease is smaller than at the beginning of the year, when customs-related delays hampered deliveries.
New models bring challenges
The drop in sales was partly expected: This year, Porsche is launching new versions of the Panamera and the Taycan electric sports car, as well as the fully electric Macan compact SUV. The classic 911 is also being refreshed. The new Cayenne will also be launched in 2023. The transitions between the model series are complex and lead to gaps in the range in individual markets and model series, it was said.
Sales increase in Europe
In Germany, the number of vehicles delivered grew by 22 percent, according to the information. In the rest of Europe, the company, which is majority owned by the Volkswagen Group, sold around six percent more cars. In overseas and growth markets – which include Africa, Latin America, Australia, Japan and Korea – the decrease was two percent.
The 911 sports car was particularly popular. Porsche delivered around eight percent more of this model. Around 16 percent more Cayenne, the best-selling model, was sold. There were significant declines in some cases for the Macan, Panamera and Taycan.
Source: Stern
