In the first half of the year, BMW sold slightly fewer cars at the group level. Electric sales are doing better, but here too, growth is nowhere near as high as recently
Sales are stagnating at BMW. In the first half of the year, the company sold 1.2 million cars, as it announced today. That was 0.1 percent less than a year ago. The core brand BMW did slightly better with 1.1 million cars and growth of 2.3 percent, while the subsidiaries Mini and Rolls-Royce were weaker, with declines of 18.7 percent to 114,000 cars and 11.4 percent to 2,819. At Mini, ongoing model changes were noticeable.
At first glance, things went much better in the area of pure electric cars, where sales across the group increased by almost a quarter to more than 190,000. For the core brand BMW, it was even a good third. However, growth is significantly weaker than in the previous year as a whole. In 2023, BMW reported growth of almost three quarters for pure electric vehicles.
When looking at the different regions of the world, no major anomalies emerge. Sales in Germany and Asia, including China, fell slightly, while in Europe and the USA they increased slightly.
Sales Director Jochen Goller nevertheless assessed the development “in a challenging market environment” positively: “In the first six months of the year, we managed to achieve double-digit growth with fully electric vehicles and models from the upper premium segment.”
Source: Stern
