Full hotels, full bars, full tills – for many restaurateurs this dream did not come true during the European Football Championship. In some cities things went better than in others.
According to the hotel and restaurant association Dehoga, the European Football Championship in Germany has “as expected not brought any increase in sales” for the hospitality industry. According to the association, 88 percent of companies surveyed said that they had not seen any positive effects from the European Championship. Only 8.1 percent said that the football tournament had a positive impact.
There were big differences depending on the location and type of business. 32.1 percent of pubs, bars and beer gardens were satisfied. According to the survey, the mood in the hospitality industry in the cities where games were played was also better than elsewhere. “The party mood was somewhat dampened by the changeable weather and the elimination of our team in the quarter-finals,” said Dehoga President Guido Zöllick in a statement.
The trade association (HDE) also believes that a longer tournament participation by the German team would have been good. “The European football championship is definitely creating a good atmosphere and reasons to buy in many places. This will be reflected in the sales of food and many fan articles,” said HDE managing director Stefan Genth to the dpa. The association will wait to provide a detailed assessment. “We will see whether the good atmosphere during the tournament can contribute to a more positive attitude in the long term.”
The Dehoga survey was conducted among the association’s members between July 2 and 10. More than 2,700 companies took part nationwide.
Source: Stern
