Although the decline in consumption has slowed compared to the previous two months, sales remain below inflation beyond the Christmas bonus and Father’s Day.
He consumption In the first half of the year, it fell by 18%. However, when analyzing the variation Every two months, a reduction in declines is reported, which still remain in the double digits.
In the analysis, it is highlighted that in the In the May-June period, the year-on-year decline was 15.5%according to a report by Nielsen IQ. The organization analyzed that we are in a stage of deceleration of the decline at a general level.
When analyzing the billing, an increase is reflected in The last two months was 238.8%while the year-on-year inflation in June was 271.5%. Although average sales grew below inflation, the weighted average price increased by 307.3%.
However, compared to the latest measurements, it slowed down. the fall in basket consumption and the weighted average price. In all the segments analyzed, there was a slowdown in the decline in consumption in the two-month period of May and June, the latter marked by the Christmas bonus, the fewest working days and Father’s Day.
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Consumption: which sectors are still the most affected?
The main decline was in the beverage segment, which fell 17% in the two-month period, driven by the collapse of alcoholic beverages (-29.3%)while non-alcoholic beverages contained this decline (-12.3%). In the first half of the year, the beverage segment fell by 22% year-on-year.
In the case of the foodthe fall (13.7%) was fairly even among the segments of non-basic foods (-15.3%), confectionery (-14.3%) and basic foods (-13%). Among personal care and cleaning products (-16.2%), the decline was more pronounced among household cleaning and clothing products (-16.5%), although cosmetics and toiletries followed closely behind (-16%).
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These variations are in line with the analysis carried out by the consultancy firm. Tachyon where from It is clear that 6 out of 10 Argentines have reduced their consumption compared to last yearBased on a national survey, they found that 36% of respondents significantly reduced their consumption compared to last year, while 24% did so slightly. For 24%, there was no change and only 17% said they increased their consumption slightly or significantly.
Source: Ambito
