Although the data for May seemed encouraging, the negative trend accumulated in the first months of 2024 was not reversed.
Although sales in May increased by 6.3% year-on-year, in June the offices to the domestic market fell 9.6% year-on-year. The red wine consumption, which in May registered an increase of 11.5%, in June it fell by 11.4%. Since January, consumption has been decreasing, according to the latest report of the National Institute of Viticulture (INV).
Although there was a few months of respite, the sector is concerned the drop in sales due to the fact that 70% of the wine produced is sold to the domestic marketThe outlook is more complex if one considers that sales did not improve in the foreign market either.
The first half of the year shows a 4.6% drop in wine sales to the domestic marketcompared to the same period last year. Red wine sales fell by 4.6% and white wine sales fell by 4.7%. If we compare the variation in sales in June with that in May the drop is 13.3%.
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In May 2024 compared to the same month in 2023, wines without varietal mention fell 5.9%; The varietals that in May 2023-2024 had grown by 27.8% now fell to 11.4%. Sparkling wine, which had fallen by 50.8% in May, continued to decline and reached a drop of 54.2%.
If you look at packaged wines, Bottled wine, which grew by 2.5% the previous month, now fell by 8.6%. Sales of one-litre to one-and-a-half-litre bottles fell by 9.6%.
Tetra Brik, which had grown by 20.5% in May 2023-2024, fell by 6.8% in June 2023-2024 and demijohn sales fell by 42.3%.
Falling sales
The balance of the National Institute of Viticulture of the first half of 2024 compared to 2023, shows a 4.7% drop in sales of wines without varietal mention. Varietals did not fall, they remained the same at 0.4%. Sparkling wine fell 39.6% in the first half of the year.
When analyzing sales in the first semester 2024 vs 2023depending on the type of packaging, bottled wine sales fell by 4.2%. Wines with a capacity of 651 to 750 cm3 fell by 5.1% and bottles of one litre and one and a half litres fell by 8.2%. Tetra Brik closed with a 1.5% drop compared to 2023, the demijohn was sold much less, with a drop of 33.4%.
The rise in prices and the loss of purchasing power were felt in wine sales. Regardless of whether or not it has a varietal mention, the declines were the same. Although the data for May seemed encouraging, the negative trend accumulated in the first months of 2024 was not reversed.
Source: Ambito
