After two months of low demand and discounts, July data shows a sales recovery of cars. Until Friday, the patenting are growing 5% against the same month last year with three days left to close the month. Both dealerships and factories see a a more encouraging scenario than in previous months.
The reasons for this change are several, although the rise in Dolar blue The first days of July are the strongest causes, according to industry commentators. Also the reappearance of credit and the fact that in the last two months the price increases were below inflation.
The truth is that July is a good month and will be the best of the year, even above January, which, seasonally, is a month with a high level of operations. It could also be above the best months of 2023.
At the end of June, sales volumes for the car and light vehicle segment were forecast to be less than 35,000 units in July. Now, that projection is closer to 40,000 units.If we add to that the registration of heavy vehicles, the number could be around 42,000 new vehicles sold.
In that case, the month would close slightly below July 2023, when 44,117 new km were registered, but well above the 29,878 registered last June. In the case of exceeding the number of registrations of last year, this month It would be the best July in the last five years. It should be noted that July will have 22 working days, which puts it above June.
Anyway, we have to wait. Wednesday to find out the official figures released by ACARAthe association that groups together the dealerships.
August will also be another month of 22 trading days and, for that reason, it is estimated that the two-month period will be above 80,000 transactions. In fact, the projections for the year are already being corrected and increased to a market of 370,000 units. Some car manufacturers are recognizing the improvement in the market with increased annual estimates.
Cars: Bad news for consumers
With this change in trend, what is going to happen (is already happening) is that the discounts and bonuses that have existed in recent months disappear.
“If demand grows, discounts will obviously be cut. We will return to dealing with list prices. I don’t think the market will recover enough to return to overpricing, but what happened in April, May or June will not happen again,” explained the owner of a dealership.
He also predicted something that, until two months ago, was unthinkable: “There is likely to be a shortage of cars Because factories have lower production plans and changing them is not done overnight.”
Source: Ambito
