The leading e-commerce platform in Latin America will support the Argentine driver and the Williams Racing team for the remainder of the 2024 Formula 1 season.
Free marketa leading e-commerce and financial services platform in Latin America, announced this Friday that it is entering the Formula 1 as a sponsor of the Argentine pilot Franco Colapinto and the team Williams Racing.
Over the course of the next nine races, Franco Colapintowho will race as one of the main drivers of Williams Racing for the remainder of the 2024 season, will be the new brand ambassador of Mercado LibreThe company will accompany the driver and the team with brand presence, activations and promotions in the Grand Prix of each country.
“At Mercado Libre we are convinced that everything comes when it is done with dedication, effort and determination to take risks”he emphasized Sean SummersEVP & CMO Mercado Libre.
And he added: “Sponsoring Franco Colapinto reflects our commitment to supporting those who seek to transform their dreams into reality. We are happy to be part of Formula 1, which is synonymous with speed, technology, constant improvement and teamwork, values that Mercado Libre shares in its mission to transform realities through electronic commerce and financial services in Latin America.”
Through this sponsorship, Mercado Libre enters the most important category of motor sport seeking to generate a unique emotional connection with the interests and values of millions of users and fans in Latin America.
WilliamsF1_136522_HiRes_Spanish.jpg
“It’s fantastic to welcome Mercado Libre to Formula 1 as a partner of Williams Racing. Mercado Libre is one of the most important and valuable brands in Latin Americaand their decision to partner with us is a demonstration of what F1 represents as a global sport and Williams as a global sporting franchise.“celebrated James VowlesTeam Principal of Williams Racing.
“As the team that achieved Argentina’s last F1 victory with Carlos Reutemannand who is writing a new chapter for the country with Franc “Behind the wheel, we are proud to extend our ties with a country and region that are so passionate about sport,” Vowles added.
Source: Ambito
