All the latest news on business, investments, launches, appointments and transfers, in a few lines.
A motorcycle that revolutionizes the naked segment
CFMOTO announces the launch of its new model, the 450NK. This next-generation naked bike is designed for those seeking an exciting riding experience, combining aggressive design with cutting-edge technology and exceptional performance. The 450NK is a combination of power, design and cutting-edge technology. The 450NK is equipped with a 449cc twin-cylinder engine that delivers an impressive 50 HP of power and a maximum torque of 39 Nm. This engine, together with its electronic injection system, guarantees a smooth and efficient power delivery, making every ride a unique experience. Its compact design and optimized weight of 165 kg allow for exceptional maneuverability both in the city and on the open road. The weight/power ratio makes it unique and exclusive in its segment.
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Appointment I
Endeavor Argentina has appointed Florencia Sestopal as the new Director of Operations for Endeavor Córdoba. With her experience, creative approach and passion for entrepreneurial development, Florencia is ready to carry out the mission of boosting the entrepreneurial ecosystem in a region that is consolidating itself as an epicenter of innovation in Argentina. Florencia joined Endeavor more than 2 years ago as an operations assistant. After demonstrating her commitment and professionalism helping companies achieve their growth objectives and going through a selection process, the Foundation awarded her this appointment. Her innovative approach and leadership skills will be key to supporting local entrepreneurs and helping them expand their horizons.
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Appointment II
Pluspetrol has appointed Julián Escuder as General Manager of Pluspetrol Argentina. Escuder joined the company in 1999 in the Administration and Finance area. He holds a degree in Administration from the Catholic University of Argentina, with an Executive Master in Business Administration and a Management Development Program from IAE. With 25 years of experience in the industry, he has held various leadership roles such as Corporate Finance Manager, Administration & Finance Manager in Argentina, Corporate Planning Manager, up to his current position as Vice President of Administration and Finance at Pluspetrol.
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Gourmet lines and accessories for barbecue lovers
Tromen announces the launch of its renewed gourmet lines and accessories. This collection of “New Fires” created especially for those passionate about grilling and outdoor meals, offers a perfect combination of quality and affordable prices, making it the ideal option for entertaining family and friends. The Tromen Gourmet Line is more than just a line of products; it is an invitation to take social gatherings to the next level. With a wide range of options, from wood-burning grills to essential accessories, Tromen offers the best outdoor culinary experience.
Inclusive gastronomy in Mostaza
Over the past few decades, people have evolved and adapted new eating habits. With the growing interest in health, the adoption of alternative lifestyles, and the need to cater to specific conditions, choosing a place to eat has become a challenge. This transformation has led Mostaza to lead the inclusive gastronomy market in the fast food sector. From classic dishes to innovative options, the chain prides itself on being a meeting place where everyone can find something they like. Mostaza began its journey towards menu diversification through a pioneering collaboration with NotCo, which allowed for the incorporation of vegetarian combos several years ago. These options, created in partnership with NotCo, provide customers with a unique experience without compromising on taste or quality. Since its launch, the Mega Not line has been a resounding success, consolidating itself as an important part of the company’s offering.
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Santander, official sponsor of Formula 1
Banco Santander will be the official sponsor and bank of Formula 1 in a multi-year agreement that will start in 2025. This alliance will reinforce the bank’s visibility in its core markets, where the Santander and Openbank brands will be seen, the largest 100% digital bank in Europe by deposits and which will be launched in the United States this year. The bank’s logos will be seen on the circuit boards at Grand Prix in Santander’s main markets: the United States, Brazil, Mexico, Spain, the United Kingdom, among others. The bank will also provide Formula 1 fans with exclusive content and other activations through sponsorship. Formula 1 is one of the most watched sports in the world, with a cumulative global audience of 1.35 billion in 2023, according to Nielsen. 60% of this audience is in Santander’s main markets, with a growing reach in the United States and among young audiences around the world. F1 has 24 Grands Prix in 20 countries, many of them in Santander’s main markets in Europe and America.
Source: Ambito
