In the 20th century, the food industry tended to standardize preferences to achieve scale, at the same time that it staged an enormous variety of foods available, the work recalled.
However, in the 21st century the future holds that, in terms of tastes, “everything will be digitized”; with the participation of artificial intelligence.
In this context, the search for healthy foods that have functional properties arises as a consequence of a global health and well-being trend boosted by the coronavirus pandemic.
This led the food and beverage industry to design a wide range of products adapted to the expectations and needs of different sectors of the population, in a constant process of innovation.
“Functional foods” come to the crossroads of this new social reality that, from different nutritional needs, requests foods that improve well-being, prevent ailments and diseases and provide an extra contribution to achieve a more active and healthy life.
“Health has become a priority issue for Argentines and they are increasingly aware of what they eat and how it benefits or harms them,” explained Sabine Brusselmans, Puratos Marketing Manager for Argentina, Paraguay and Uruguay.
For Brusselmans, “consumers change their eating habits little by little and trust that, with science and technology, the options are diversified to have something that adapts to their anatomy, health and tastes”.
According to the study, consumers are increasingly interested in ingredients and products that are low in fat and calories, gluten-free options (68%), rich in prebiotics (70%), high-fiber flour (63%) or yeast-free ( 58%), foods low in sugar (74%) or alternative sweeteners (69%).
Mental health is also an important part for consumers and they consider that having a healthy diet is key to being emotionally healthy (78%) and gastrointestinal health is the basis for it (83%).
400 consumers participated in the Argentine section of Taste Tomorrow, who established their preference for products connected to the plant-based trend, which is verified by the increase in people who buy them at least once a week. , which went from 5% in 2018 to 51% in 2021.
In addition, in Argentina in 2021 there are already 27% of people who buy plant-based products once a day, when this percentage was less than 6% in 2018.
Source From: Ambito
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