The future of reading: How Thalia scores with digital services and customer loyalty

It’s a sunny afternoon and Sarah is enjoying a cup of coffee on her balcony. She reaches for her new tolino e-reader, which is on the table next to her. But this e-reader is not just a simple reading companion. It offers much more: a window into the digital world of books and entertainment that Thalia has opened wide for its customers.

Thalia, Austria’s leading bookseller, has revolutionized the shopping experience. The focus is no longer just on the physical bookstore, but rather on the symbiosis of traditional bookselling and digital innovations.

A highlight for book fans: the tolino vision color

For Sarah, the tolino e-reader with a color display not only means access to classic e-books, but also to colorful comics, manga and even audio books. These can be easily played via Bluetooth – ideal for walks or cozy hours at home. With a battery life that lasts for weeks of reading and storage space for an entire library, Thalia ensures that reading lovers like Sarah can take their books with them wherever they go.

Flexibility thanks to the tolino stylus

But it’s not just the new e-reader with a color display that impresses. For those who like to take notes or love handwritten annotations, Thalia offers the tolino stylus. Sarah uses the stylus to highlight quotes or jot down spontaneous ideas – directly in the text. Particularly practical: the stylus attaches magnetically to the device and is therefore always within reach.

The Thalia app: The shopping experience of the future

But for Sarah, flexibility means more than just reading on the go. She loves the ability to access the entire range via the Thalia app and find her new favorite book via Thalia Next. With the contactless payment function Scan & Go, she simply scans her items in the bookstore herself, saving herself long waiting times at the checkout. What Sarah particularly appreciates is the ability to have books delivered directly to her home or bookstore.

Customer loyalty that pays off: Thalia Bonuscard and PAYBACK

What makes Sarah’s shopping experience at Thalia even more attractive is the Thalia Bonuscard. It has been a popular companion among customers for 20 years and offers many advantages, and Thalia is also innovative here: The new partnership with PAYBACK opens up the opportunity to collect PAYBACK points in the online shop at thalia.at and in the Thalia app.

Conclusion: flexibility, service and innovation

Whether comfortably on the couch with the Tolino or while shopping via the app – Thalia makes reading not only comfortable, but also worthwhile. Thanks to the combination of modern services and individual customer loyalty programs, Austria’s largest retail bookseller offers a holistic, modern shopping experience. And that’s exactly what Sarah values: she can read as she wants and shop as she wants.