The new sector brand Uruguay Technology, designed to enhance the international visibility of Uruguayan companies in the sector and which will manage the Uruguayan Chamber of Information Technologies (CUTI), has been in operation since this Thursday.
The initiative, promoted by Uruguay XXI in collaboration with the accelerator Ventiur, It previously included virtual training to prepare companies in key aspects to raise capital in the Brazilian market. Also, within the framework of the event, eight selected Uruguayan startups had the opportunity to present their projects in a Demoday before a panel of Brazilian investment funds.
The director of Uruguay XXI Sebastian Risso explained to Scope the operation of the mechanism, which will allow Uruguayan companies to present themselves in the world with this “country brand” seal.
A “country brand” of the technology sector
“We have sectoral brands that are sectors, those sectors of the national economy that are important from the point of view of the country’s image or have importance in exports. Uruguay has had the brand for a few years Uruguay Wines, for wine, we also have for wool, This year it also appeared Uruguay Meats for the meat issue,” the leader recalled.
And he stated: “Now we are betting on the technology which is so important for the country, which has exports for 1,300 million a year, employs approximately 25,000 people in the country, so it is a very relevant sector, with zero unemployment practically, and where Uruguay is the main exporter per capita in Latin America”.
“Uruguay It is beginning to position itself through companies as a provider of many products and important quality technology services, with very sophisticated clients. This shows that the product and services that Uruguay sends out are of good quality,” added Risso.
“It is a job that is between the private and public sectors. From the government we said that it is a very good thing, there is an executive summary this year where all the companies there are listed and the Tecnology brand had also been included there. And from the private sector they also see it favorably, it is always useful for them to have the support of a superior brand,” analyzed the head of the Uruguay XXI organization.
The opportunity to set a course
From CUTI your president Amílcar Perea said to Scope that the new brand is “a super significant element for what is the opportunity that our country has to clearly mark its course towards this Uruguay of knowledge, advanced, provider of technological services and generator of technological products in the world.”
“And in that sense it is a real advance for us to be able to be part of this identification as a country brand, which will allow companies that already today identify with that quality of the Uruguayan technological product, which has allowed us to penetrate super markets demanding that show the seriousness of our companies, our entrepreneurs and the quality of our collaborators,” highlighted the executive.
In this regard, he noted: “We feel tremendously proud of the industry we have, of the background and all of us who have traveled throughout America and a good part of the world selling our products and presenting our technology, we know that Uruguay as a brand of technological quality It already takes place.”
CUTI will be in charge of managing the brand, in coordination with Uruguay XXI. “Both events and companies, eventually associated with the industry or close to the industry that want to use the brand, will raise this need with us and CUTI is obviously committed to distinguishing and working on the brand within its partner companies. That is the responsibility we assume,” explained Perea.
For her part, the general manager of CUTI, Andrea Mendaro, He highlighted that the creation of this new sectoral brand is part of the global positioning of Uruguay and its technology industry. “Identification under a unified concept will allow us to maximize the visibility of our companies abroad and promote their participation in sector events,” said Mendaro.
Source: Ambito
