Who is Philippe Bénacin, the new French billionaire who seeks to be the perfumery magnate

Who is Philippe Bénacin, the new French billionaire who seeks to be the perfumery magnate

October 6, 2024 – 18:30

The businessman was positioned among the wealthiest people in France due to the millions of euros he earned thanks to his conglomerate.

Philippe Benacin He became one of the newcomers on the Forbes list due to the increase in value of his company Interparfums. Its value exceeded 798.5 million euros after the acquisition of lacoste to his conglomerate. This purchase expanded the empire that the Frenchman built in the international perfume market.

The history of the business group dates back to 1982, with the Frenchman’s association with Jean Madar. The two began by looking for fragrance opportunities in the emerging markets of South America and Asia. Its first license was consolidated with the agreement with Regine but his first success came in 1993, with his collaboration with Burberry. From this moment it was formed a successful relationship between Bénancin and the luxury goods trade.

What are Philippe Bénacin’s main businesses?

Currently, the billionaire’s group specializes in the manufacturing and distribution of colognes and high-quality cosmetics. It operates under a worldwide licensing and exclusivity agreement with the brands of Boucheron, Coach, Jimmy Choo, Kate Spade, Monblanc, Karl Lagerfeld and many more. The company also owns Lanvin and Maison Rochas. All of these fragrances are marketed in more than 100 countries and generate around 484 million euros.

His last agreement was the one he signed in January 2024 with Lacoste to maintain the license of its perfumes for a period of 15 years. The brand plans to close 2024 with a turnover of 60 million euros in its perfume line, after the launch of its new men’s cologne in June.

Bénancin commented on the performance of his new contract by stating: “We made a good start. “Lacoste achieved significant turnover in the first quarter, it was expected to be lower, but our predecessor had underperformed at the end of 2023.” In addition, he added: “We have to wait until the third quarter to have a first balance, but it is a good start.”

How much is Philippe Bénacin’s fortune, according to Forbes

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The billionaire debuted at the beginning of 2024 on the list of France’s biggest millionaires in position number 52. He obtained this place thanks to the fact that he collected approximately $1 billion in his assets.

Source: Ambito

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