The stereotypes or expectations that society attributes to women and men are not something watertight but, like any symbolic representation, they mutate according to cultural, social and even economic patterns.
It could be said that advertising is one of the main responsible for the construction of generalized perceptions but not the only one. The media play a fundamental role in the construction and reproduction of stereotypes.
From the images and ideas that are disseminated, the public accesses certain stereotypes that they reproduce and construct in their environment.
But The pandemic has invited us to reflect on some obsolete stereotypes. In particular, beauty as an attribute ceased to be a rigid idea. There is no longer a single standard or unequivocal canon of beauty.
What men and women are looking for today is a harmonious beauty where what is genuine and authentic is a fundamental part of personal attractiveness.
Although classical conceptions link beauty with symmetry, today that ideology has become much more elastic, to the point that differentiation is a virtue. In that sense, It becomes increasingly important to highlight what we bring from the factory. instead of denying it.
The fruitless search of wanting to perpetrate youth (a topic that has attracted the interest of multiple thinkers throughout history) today It is sought but not forced.
It’s about looking youthful without changing your own appearance. Therefore, the challenge of aesthetic surgeries is to achieve maximum naturalness
Historically, beauty was associated with what was balanced, what was harmonious, what was subtle, but at the same time impressive and involving. This balance is today sought by the majority of patients who demand more and more imperceptible treatments.
First of all, so as not to lose identity. Secondly, because it is not necessary to reveal if we resort to the help of a scalpel. And thirdly, and no less important, to have as little absence from work as possible
In this sense, although it may seem surprising, treatments during “lunch time” are becoming more frequent. In that short time, many professional women go for express and outpatient treatments.
In short, everything seems to indicate that there is a new paradigm of beauty that excludes everything that is artificial. This applies to both aesthetic procedures, makeup and clothing. As Cocó Chanel said, simplicity is the key to true elegance“.
*doctor specialized in plastic and reconstructive surgeries (MN 114,532) and co-founder of DEPT
Source: Ambito
