In a complex period for the national industry and the Argentine economy, the company codini projects that by the end of this 2024 10% growth in units sold regarding 2023, and 30% by 2025. It is a company with family roots originally from San Francisco, Córdoba,
To these encouraging projections from the company that produces and markets household appliances dfor more than 70 yearsan ambitious phased expansion plan to different markets in the region.
Currently, the brand produces in its 20,000 m2 plant located in San Francisco lautomatic and semi-automatic washing machines, dryers, electric ovens and fans. And, based on development projects, they add that they are betting on new product segments.
“At Codini, we have always understood that resilience is our main value. For seven decades We remain attentive to the realities of the economy and societylooking for alternatives that adapt to the moment that the country has to go through,” he commented Javier Codinipresident of the company and member of the Board of Directors.
He then maintained that “In Argentina there are not many companies in the home appliance industry that have overcome so many obstacles and that they continue standing today. This is one of the largest assets of the organization. We know that challenges are going to come, we are prepared and we adapt quickly to demand.”
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Javier Codini talked about his company’s projects.
Sustainable growth and innovative vision
The factory that began in 1951 inside a warehouse, today is going through a pivotal moment in its history. To his vast experience and trajectory, is added a renewed vision of border expansion and a new way of doing business from professionalization and optimization.
And this same commitment is what Javier Codini expresses himself with when referring to the company’s landing in new markets. “We care very much that consumers have the best experience with our products and build trust with the brand. Therefore, each new frontier we cross means a great effort for the entire team to understand the local context and its needs.”
“We seek to satisfy demands with solid and effective strategies. The region is constantly going through changes and different scenarios, and we have to know how to respond. That extra knowledge in adaptation comes from being an Argentine industry, it is in our DNA,” he continued.
In turn, Codini anticipates that at the end of 2023 They have made commercial visits to the main countries in the region, and anticipate good news in the medium term. Likewise, the company views the local scenario with optimism. “We are facing a policy of removing taxes and tariffs and that is encouraging for the entire industry. It boosts the economy, improves costs, simplifies processes. If this happens in all areas, it allows us to compete under fairer conditions.” expresses Javier Codini.
“We always prepare to be on par with the best, understanding what our strengths are and where we must continue to improve. It makes us plan more, invest, improve. And, ultimately, it is a positive circle for the entire ecosystem,” he concludes.
Source: Ambito