OUT, an application dedicated exclusively to premium cocktail bars, was officially launched in the country after an exhaustive development process. The project, started in November 2022, arose from an unmet need in the market: finding reliable recommendations for high-end cocktail bars.
The app allows users to find news from the best bars in Buenos Aires quickly and easily. Now, they can search for recommendations by category, locate them on a map or through advanced filters by area, environment, menu, among others.
Furthermore, from a single screen, they have all the relevant information about the bar: photos, address, hours, how to get there, make reservations, leave opinions and also save bars of interest in a personalized list.
The ideologue of OUT is Ulises Pappalardo, a 25-year-old Mechanical Engineering student, fan of good music and signature drinks. “I always enjoyed going to bars, but every time I wanted to go out, I relied on recommendations. That’s how I realized that there was no reliable space in which to find these suggestions and that if there were, it would be useful to many people. This is how OUT was born, with the vision of being the leading app in high-end cocktails in the country.”
OUT It allows the user to find all the information quickly, securely and centrally in one place, making it an intuitive and complete app. It has an integrated map that allows you not only to find the nearest bars, but also Find the best route to get to any bar, without leaving the app. The application is free of charge, and already has 70 bars reviewed.
“In short, OUT is not just an app, but a community that enhances the high-end cocktail bar industry, providing greater visibility to establishments, improving communication with their audience and offering a more effective dissemination channel”adds Ulises, who seeks to attract not only local consumers but also foreign tourism.
In the future, OUT plans to include its own reservation system in the app and organize exclusive events in the best bars in Buenos Aires. By the end of 2024, they expect to have about 30,000 loyal users and multiply by 10 by the end of 2025. In addition, the brand has international expansion plans to include cities around the world such as, New York, Miami and Madrid.
Inspired by the action of “going out” and the moon logoOUT reflects the exclusive, modern and fresh identity of the brand. The application is now available for iPhone devices and soon for Android.
OUT in the Buenos Aires night
To celebrate the launch of the app, OUT organized an exclusive event at Tequila Clubone of the most emblematic points of the Buenos Aires night.
Journalists and influencers from the world of gastronomy attended the event, lifestyle, technology and cocktails. In addition, some of the most distinguished bars in Buenos Aires actively participated in the event, with bars specially prepared to offer their most representative drinks.
Among the standouts were Presidente Bar, led by Dai Ferraro, Bar Danzón, which featured its renowned cocktail team, Oh No! Lulu, with its unique tropical drinks, Rey de Copas, the bar that combines global art and signature cocktails, and has works by Sebastián Páez Vilaró and Carlos Páez Vilaró, Conchinchina, the bar of Inés de los Santos, a pioneering woman in the world of cocktails and with 25 years of experience behind the bars, and Anasagasti, a bar located in a mansion inspired by the Belle Époque and winner of the first World Class Competition challenge in Argentina.
Throughout the evening, Attendees were able to enjoy a selection of signature cocktails that demonstrated the quality and creativity offered by Buenos Aires’ high-end cocktail bar.
Source: Ambito
