“This growth reflects a real recovery of cognac, as well as new consumption habits,” BNIC said in a statement, noting that sales had also increased compared to 2019, before the pandemic. “The prospects should continue to be positive in the coming months for all destinations,” the entity added.
The news comes after the French champagne industry said last month it expected record sales in 2021, and follows strong results from several spirits companies.
Cognac sales to its largest market, the United States, rose 11%, with 115 million bottles shipped in 2021.
Parallel, sales to China skyrocketed 56%, with 34 million bottles shipped. European sales increased 8% to 37.1 million bottles.
In late November, spirits group Remy Cointreau raised its full-year profit forecast after a better-than-expected first half, buoyed by strong demand for its premium cognac in China, the US and Europe. In the same vein, Pernod Ricard, owner of Martell cognac, also noted an increase in sales in China.
The 2021 harvest, of 867,312 hectoliters, was within the average of the last 10 years and should favor the growth of the sector, according to BNIC.
Source From: Ambito
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