Some inventions revolutionize the market and become indispensable in multiple areas, generating millions in profits over time. Among these is the Scotch masking tapea product present in offices, homes and factories, used in all types of repairs and projects. This simple but ingenious invention achieved worldwide popularity that has now been more than 90 years old.
Scotch tape, created by Richard Drewis one of those inventions that, although born in a particular context, continues to be essential in the lives of millions of people around the world. Its history is that of a simple product that knew how to adapt to different needs and conquer the global market.
What is the history of Scotch Tape?
In the 20’s, Richard Drew, a young engineer in training, started working in the company 3M, which at that time specialized in sandpaper. Observing the problems painters were having when applying two tones of paint on cars, Drew decided to create a solution that would allow them to work with greater precision. Thus the idea of an adhesive tape that would facilitate the process was born.
The social context of the time was marked by innovation in the automotive industry and the need to improve process efficiency. Drew, who was also a musician and had a creative mindset, got to work. After several experiments and adjustments, in 1925 he presented a first version of adhesive tape. However, this version was not transparent or as effective as I expected, so the project still had a way to go.
Five years later, in 1930, the engineer finally managed to develop a transparent adhesive tape that revolutionized the market. In full Great Depressionthis product became a key tool for families looking to repair objects instead of buying new ones. Scotch tape was used in countless situations: from wrapping food to repairing books, toys, and even clothing.
The tape’s popularity soon expanded, and it quickly became a hit in homes and offices due to its practicality and low cost. As time went by, the Scotch brand gained ground, and the innovation in its design and composition consolidated it as an indispensable product.
Why is it called “Scotch”
The name “Scotch” has a curious and somewhat unexpected origin. At the time Drew introduced his invention, early users, mostly automotive painters, felt that the tape did not have enough glue. They jokingly said the company was being “stingy” with the sticker, a reference to the stereotype about Scots, who are known for being thrifty.
The anecdote spread quickly and the nickname “Scotch” stuck on the product. Although initially it was a pejorative term, over time, the 3M brand He adopted it as part of his identity. The name not only endured, but became synonymous with quality in the adhesive tape market.
To reinforce this identity, in the 1940s, the company launched a mascot called “Scotty McTape”, an animated character dressed in a Scottish kilt who represented the brand for several years. This touch of humor helped consolidate the brand, which today is recognized throughout the world.
Source: Ambito
