Alex Tew He is recognized for being one of the precursors of internet advertising by earning millions of dollars from his first page, Million Dollar Homepage. The benefits he obtained from this website allowed him to undertake to create applications that help their users meditate and relax. This work is carried out under his development company, Calm.
The businessman describes his programs and applications by stating that: “It’s like having a sanctuary in your pocket.” Its services are free but users can choose optional subscription modes to have new meditation guides and other materials. Their programs also include videos and audios to set the mood for the sessions such as currents, rain and waves.
Tew also highlighted that the internet is full of programs that seek to improve people’s efficiency to be busy all the time but that Calm seeks to hire them. The millionaire indicated the objective of his current company by describing: “It’s about finding peace and tranquility in an increasingly busy world”. Currently, its parent application has 30 million downloads and makes millions in profits every year.
What Alex Tew was like before his invention
The businessman is of British origin but moved to the city of San Francisco, United States in the mid-2000s. His adolescence was marked by meditation, therapy and he became interested in psychology and human development from the age of 14. . At that time, he had already set the goal of forming a program to help people, but his plan was postponed for years due to other projects.
Trew looked for a way to finance his studies at the University of Nottingham, in England, without resorting to student loans or a part-time job. The Englishman recalled that: “My accommodation and first quarter fees were $9,095 and I realized I was going to run out of money.”.
How Alex Tew became a millionaire
The English entrepreneur decided to venture into online advertising by founding the page Million Dollar Homepage. It had a simple but effective business model, The website had a space of 1,000 x 1,000 pixels and offered to sell each of them for one dollar. In this way, he would get a million dollars to finance his studies.
The site sold minimum spaces of 10 x 10 pixels and allowed advertisers to form their logos or images on them. In addition to that you could access their websites by clicking on their spaces. Tew managed to create the site in two days in August 2005, he began selling his spaces to those close to him until he raised enough to hire a public relations company that encouraged him to get sponsors from the biggest brands on the market.
The popularity of the site forced him to hire two friends to meet the constant demands for advertising space. Tew was also busy during those days because he gave between 20 to 30 interviews a day. This effort resulted in the complete sale of the available spaces on their website and the prompt sale of the domain for $38,100. The total profits from his venture were 1,038,100 in just four months.
What happened to Million Dollar Homepage
The site remains available to visit on the web and It is prized by many Internet users as a time capsule of the Internet. from those times, less regulated and with the original aesthetics. This mosaic of slogans, logos and links protect the close history of virtuality. One of the problems it presents is a large part of its links are broken because many of the addresses that were linked no longer exist.
Source: Ambito
