Average discounts were 29% with categories reaching up to 74%. The behavior of users in terms of category searches and preferences at the moment.
He Cyber Monday 2024 begins to come to an end after three successful days and has already obtained twice as many visits as last year, achieving almost 7 million user views on its official page. The behavior of users in terms of category searches and preferences at the moment.
The most important national e-commerce event organized by the Argentine Chamber of Electronic Commerce (CACE)which takes place until this Wednesday, November 6, provides users with a wide range of shopping opportunities in sections such as BOMB MEGA OFFERS (Monday, Tuesday and Wednesday from 12 to 1 p.m.), BOMB NIGHT (Monday, Tuesday and Wednesday from 8pm to 10pm, with a minimum of 20% discount) and MEGA OFFERS (all day).
Cyber Monday 2024: what were the most searched categories?
One of the categories that maintained interest during the event is that of Electro and Technothat the days before the arrival of Cyber Monday had a 24% searches on the official site and started the third day with a 20%. The second category with the highest number of searches was MegaOffers, a section of the site where users can find products, and which earned a 20% of searches.
The interest in the categories of Sports and Clothing and Footwear increased during the third day of Cyber Mondayindicating a tendency for consumers to begin their searches with higher ticket products and then diversify into other categories.
Finally, the category of trips attracted high interest from web users in the run-up to the event, reaching a 15% of searches.
Cyber Monday 2024: top 10 most searched products
Regarding the most searched products on the website of the Cyber Monday Throughout the event, a top 10 was observed made up of the following articles:
- Sneakers
- Air-conditioning
- Cell phones
- Refrigerator
- Fan
- Notebook
- washing machine
- air fryer
- Kitchen
- Armchair
Furthermore, the average event discount was 29%with categories like Services with discounts of up to 74%, where opportunities are usually found in training courses, home or travel insurance, as well as the acquisition of cell phone lines. Other categories with higher than average discounts were Supermarkets and Wineries (36%) and Health and Beauty (34%).
The provinces that generated the most traffic during the event were: Buenos Aires, CABA, Córdoba, Santa Fe and Mendoza.
“The data revealed reflects the growing relevance of electronic commerce for Argentine consumers and how they have incorporated the habit of purchasing in online stores and making the most of opportunities such as CyberMonday. With almost 7 million visits and a wide range of categories, the event continues to demonstrate that e-commerce is a reliable and convenient option for consumers,” he commented. Andres Zaiedpresident of CACE.
Source: Ambito
