Anabella Losada, master in marketing and consultant in AI and Management 4.0, warned about the resistance to change and the disparity in the level of digital skills of employees.
In a world increasingly influenced by artificial intelligence (AI)the future of work is presented as a transformative scenario that redefines roles and skills. Organizations must quickly adapt to this new reality, where AI not only optimizes processes, but also transforms the nature of work.
The new era of work will require a renewed focus on soft skills, increasingly valued in an environment marked by automation and digitalization. The emotional intelligence It will become an essential tool for managing work interactions and leading teams with empathy and understanding. In addition, problem-solving skills will be crucial to face complex challenges that demand innovative and critical thinking.
To navigate this transformation, it is essential that companies take a gradual approach. The digital transformation It should be seen as a continuous journey, where it is key to identify specific areas of improvement and invest in people development. Adequate training and support are essential to overcome technological and cultural barriers that can hinder adaptation to change.
In this context, digital transformation experts play a crucial role. Professionals like Anabella LosadaMaster in Marketing and consultant in AI and Management 4.0, They help companies increase their efficiency and productivity. His focus is on transforming organizations so that they are more agile and able to adapt to market changes. Anabella highlights the importance of seeking specialized advice to avoid unnecessary expenses and ensure that the tools and processes implemented are successfully adopted.
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“In digital transformation processes, I identify two main challenges. First, resistance to change; it is not always easy to get new technologies or agile methodologies adopted. Second, the disparity in the level of digital skills of employees can further complicate plus the adoption of these technologies. To turn these challenges into opportunities, we must involve all employees in the change. Transformation should not be seen as something imposed from above. It is essential to invest in training so that everyone acquires the necessary skills and feels part of this process.”said Losada, who has more than a decade of experience working with Fortune 500 startups and multinationals in various roles related to marketing, branding and employee experience.
The digital transformation It goes beyond simply adopting a new technology; It is a profound cultural change within the company. Therefore, any transformation must be people-centered. Technology should be seen as a tool that empowers teams, improving their daily work and, thereby, increasing customer engagement and loyalty. In this sense, investing in employee training and fostering a culture open to change will be crucial to the success of any digital transformation initiative.
If companies want to maximize the potential of their teams and improve their responsiveness, having expert support will be essential to achieve their goals in this new era of work.
Source: Ambito
