Online trading
Amazon is ending the “Fresh” delivery service in Germany
After more than seven years, the US company announces the end of its own service in Germany. Fresh food can still be bought, at least in some regions in this country.
The online retailer Amazon is discontinuing its food delivery service “Fresh” in Germany. The service in the cities of Berlin, Hamburg and Munich will end on December 14th, said a spokeswoman for the company. After more than seven years, the US company is drawing a line under its efforts to establish the service in this country.
“We have evaluated our offering and our logistics network in Germany and decided to simplify our grocery offering on Amazon.de and focus on our extensive and growing shelf-stable food business,” said the spokeswoman. “Amazon Fresh” started in Germany in 2017. Several media outlets had previously reported on the end of the offer.
Amazon recently announced a partnership with the retailer Knuspr. After the launch in the greater Berlin area, Amazon Prime customers from the Rhine-Main area and in Munich will also be able to receive fresh products from December.
According to the company, the range of Knuspr, the German branch of the Czech Rohlik Group, includes more than 15,000 products at supermarket prices. Included are fresh, chilled and frozen products as well as drugstore items.
Amazon also cooperates with the retail company Tegut in Germany. The company operates its own “Amazon Fresh” supermarkets in the USA.
dpa
Source: Stern
