Consumer mood
Survey: Germans don’t want to splurge on gifts
Christmas is the commercial highlight of the year for many retailers. Despite rising wages, customers still seem to be putting the brakes on spending.
At the upcoming Christmas, the vast majority of people in Germany do not want to spend any more money than they did last year. In a representative Yougov survey commissioned by Postbank, almost 83 percent of consumers said that they wanted to buy Christmas presents.
However, only a small proportion of those who give gifts, 9.4 percent, think that they want to spend more or even a lot more money than in the previous year. The largest group, at 53.2 percent, wants to spend the same amount on gifts for Christmas 2024 as at the previous festival. Almost a third (32.8 percent) want to keep the financial outlay lower. Among those surveyed with a monthly net income of less than 2,500 euros, 45.2 percent want to give fewer gifts.
More consumers are looking positively into the future again
When it comes to the question of budget, 22 percent of all respondents estimate that they will get there with 100 to 200 euros. An almost equally large group of 20.8 percent want to spend between 200 and 400 euros. A good 19 percent of those surveyed are above this, which primarily includes families with underage children. Almost 21 percent can manage with less than 100 euros, while 10.5 percent do not want to spend any money on gifts and 6.7 percent say they cannot afford it at all.
In principle, more and more consumers are assessing their future financial situation positively again, reports the Deutsche Bank subsidiary. The corresponding share grows compared to the previous survey last year by almost 5 percentage points to 47.7 percent. The proportion of pessimists, however, is decreasing to 38.9 percent – after 45.4 percent the year before.
2020 people were surveyed between November 11th and 12th.
dpa
Source: Stern
