This viral product arrives in the country in three versions with different degrees of spiciness: the spiciest Takis Fuegowith a touch of lemon and chili; Xplosionwith cheese flavor and hints of chili; and the least spicy Originalwith a touch of chili.
With an innovative campaign, Bimbo Group officially launched Takis in Argentina, the snack that is all the rage among young people and influencers. It is a brand recognized throughout the world for its intense and spicy flavors. With this launch, the leading bakery company expands its horizon by landing for the first time in the snacks category with a novel proposal that promises to conquer the Argentine market.
This product arrives in the country in three versions with different degrees of spiciness: Takis Fuego, the most popular and characteristic flavor of Takis, seasoned with the spiciest level of chili and a touch of lemon, ideal for those who enjoy extremely spicy snacks; Xplosion, a combination of cheese and chili flavor, perfect for those who prefer a milder spiciness with the creamy flavor of cheese; and Originalwith a less intense spiciness than Fuego but equally delicious and crunchy. These varieties are designed to satisfy those who enjoy experiencing intense flavors and living a more authentic life.
The launch of Takis It was held with an exclusive event that reflected the essence of the new product. Attendees enjoyed a musical show led by the “Polenta” party and various entertainment spaces designed to experience the launch proposition, with cocktails and spicy appetizers.
The event was hosted by Nico Occhiato and the participation of communicators and influencers such as Greta Cozzolino, Martu Ortiz, Mate Guasconi, Domi Faena, Anto Arboscelli, Carmu Castroamong others.
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“We are very excited about the arrival of Takis, a snack that is already a success in all the countries in which it is available and that we believe will conquer the palates of Argentines,” he stated. Bautista Rolónmarketing director at Bimbo Argentina.
“With this launch,” he added, “we not only expand our portfolio, but we also dare to explore a new category for Grupo Bimbo in the country.”. “Takis is more than just a product, it is an innovative, spicy and bold proposal for those who want to stand out and live new experiences consuming unique and intense flavors.”
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The Takis They are distinguished by their shape rolled into small tacos, a crunchy experience and an intense flavor with spicy and citrus ingredients that awaken all the senses. They are made from corn flour and come in different sizes: 49, 85 and 140 grams, which makes them ideal for all types of occasions, whether to enjoy alone or to share at gatherings with friends and family.
“Not only is it a product known for its flavor, but Takis are also a viral phenomenon on social networks, especially on TikTok, where millions of users participate in challenges to try their intense flavors,” they remarked from the baking company.
Source: Ambito
