On November 28, a new edition of Black Friday 2024 in Argentina, the discount event of American origin that gained greater relevance in the local market. This phenomenon, characterized by its attractive promotions, It became one of the most important dates for Argentine trade.
He Black Friday 2024 It is presented, not only as an opportunity for consumers, but as a key strategy for many companies seeking to increase their sales and improve their annual projections, after Cyber Monday. Although the event is taking place in the US and Argentines can now access stores like Amazon to purchase foreign products, Argentine companies are also taking advantage of the wave of co-consumption.n all kinds of offers that include discounts of up to 50% and financing in 18 installments for national brands.
For example, these brands have already announced benefits:
- BNA Store: you will participate in Black Friday with benefits for the acquisition of selected products that distinguish the categories of electronics, mobility and household appliances. The promotion consists of 18 interest-free installments paid exclusively with Visa and MasterCard cards through “BNA+ MODE”.
- Take off: 3 installments on international flights and 18 installments on domestic flights.
- ICBC: The bank will offer up to 40% savings and up to 12 interest-free installments at ICBC Mall paying with MODO throughout the store.
- Frávega: up to 18 interest-free installments on selected ones paying with Visa
- BBVA: 18 installments without interest in electro. 20% discount on BBVA miles with a limit of 350k.
- Assist Card: up to 50% discount and 12 interest-free installments
- Macro Bank: up to 18 interest-free installments with purchases at Macro Premia, with MODO and macro credit cards. There are also offers with this bank on Aerolíneas Argentinas, Al Mundo and Despegar. In electro and technology, there are up to 15 interest-free installments in Frávega and On City.
While, for foreign brands, products abroad will have considerable discounts after the measures made official by the Government in recent days that allow widen the price difference with products obtained abroad in dollars.
Changes to buy abroad
Argentines who want to purchase products abroad may take into account the Government’s recent decision: in December the monthly limit for small imports via Courier will be raised again to $3,000.
Products such as clothing, footwear, toys, cell phones, computers, perfumes, personal care items, books, supplies and spare partsamong other categories.
In turn, a franchise of US$400, why Only 21% VAT will be paid, but neither tariffs nor statistical rates will be taxed. That is to say, if a person makes, through the courier’s small shipment regime, a purchase for US$500, for the first US$400 they will only pay VAT, and for the US$100 remaining, the rest of the taxes.
How should I pay for products purchased abroad?
The high cost of the tourist dollar, which is currently above $1,640, represents a challenge for those who make international purchases, sinceand includes the COUNTRY tax and the receipt of Profitssignificantly increasing expenses.
However, to reduce these surcharges it is advisable pay the credit card statement in dollars using previously acquired funds at the financial exchange rate and deposited in a savings account. This alternative allows you to avoid the impact of taxes associated with the tourist dollar, which allows you to save up to 50% by taking advantage of the exchange difference.
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Black Friday is typical in the US but Argentine brands are going to take advantage of it
Price differences in Argentina and abroad
According to a comparative report carried out by Fundación Ecosur on 24 products, it was observed that the 88% of them were cheaper buying them abroad with the new conditions. On average, the prices surveyed are 40% lower on Amazon than in local storesconsidering an exchange rate corresponding to the MEP dollar.
For example, in the segment of electronic productsthe price gap between international and local purchases widens considerably. According to the survey, consumers could pay on average 50% less on Amazon than in Argentine stores. Among the categories with the greatest differences, the headphones (-66%)the tablets (-57%)the cell phones (-55%) and the notebooks (-54%).
Regarding clothing, Ecosur recorded that the products surveyed are, on average, 25% cheaper on Amazon than in the local market. The largest price differences were observed in divers and jackets (-59%), t-shirts (-18%) and pants (-13%).
Source: Ambito