Johan Eliasch, a mysterious hero who bought 200,000 hectares of forest to confront climate change.
“I was tired of seeing politicians talk and do nothing. My effort was one-sided when I bought a logging concession in Brazil and closed it. The reason was simple: “I wanted to save one of the most beautiful places in the Amazon forest from logging.”were the words of John Eliaschthe Swedish billionaire whose fortune is estimated at about $564 million.
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The businessman, despite being questioned about his true intentions regarding this purchase, seeks to collaborate with this incredible natural site and will continue down that path. He even acknowledged his shortcomings in contributing to climate change: “The point is that I, as a citizen, am not going to get Volkswagen to reduce the level of emissions from its engines. This is the way I can get results. That is why I act, and try to collaborate with local communities so that conserving the forest becomes a higher interest than razing it. “We have to find a way to make a forest have more value standing than it has when it is cut down.”


Who is Johan Eliasch
John Eliasch is one of Sweden’s most important magnates. Is president and CEO of the sports brand Head and founded the organization Cool Earthwhich is responsible for maintaining contacts with local communities and protecting forests around the world. On the other hand, for four years he was the personal environmental advisor to British Prime Minister Gordon Brown.
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Johan Eliasch’s objective when buying part of the Amazon
Eliasch’s main objectives are take care of the environment and prevent an acceleration of climate change. Furthermore, he maintains that “local communities have access again to the place to obtain food and plantsfrom which they obtain medicines. The only thing I always ask of them in return is that they keep the forest intact.”
On the other hand, he highlighted that by purchasing these lands around 80 million tons of carbon dioxide were avoidedwhich otherwise would have been released on the planet.
Source: Ambito