The low-cost broker Robinhood has paved the way to the US financial market for a younger generation of investors with its easy-to-use app. But the start of its own IPO was botched.
Investors gave securities broker Robinhood the cold shoulder when it went public in New York. Shares fell more than ten percent to $ 34 when it debuted on the Nasdaq tech stock exchange.
Robinhood had previously found it difficult to get hold of the papers as hoped for investors. Ultimately, the shares had gone on sale at an issue price of $ 38, actually Robinhood had targeted up to $ 42. At the premiere, however, the company also opted for an unusual method.
Overall, Robinhood started with an overall valuation of almost 32 billion dollars on the Nasdaq, which was rather poor in view of the high expectations. The discount broker, which had previously hit the headlines during the turmoil over hot stocks of US companies such as Gamestop, had actually aimed for a valuation of around 35 billion dollars. Robinhood has seen rapid growth recently but is controversial because of its business model and has some legal issues that make the stocks risky.
The company from Menlo Park, California, founded in 2013, pioneered the younger generation of investors in the US financial market with its easy-to-use app for trading stocks, options and cryptocurrencies. Robinhood has many critics, however. The broker does not take any fees from users, but earns money by arranging their transactions. That is why Robinhood is confronted with allegations of encouraging customers such as a gambling provider to do as much and risky trading as possible. The company defends its business model by «democratizing» the financial market.
When it went public, Robinhood reserved up to 35 percent of its shares for its own users in an unusual action. In doing so, the fintech company took a risk – the debut was more unpredictable than normal IPOs, in which investment banks try to ensure a regular process and stable prices. Robinhood put its papers on the Nasdaq under the ticker symbol “HOOD”; according to the financial service Bloomberg, it was the seventh largest US IPO this year. Robinhood more than doubled its number of users in the past year. In the second quarter it was 22.5 million.

Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.