The appreciation of the Argentine peso against the dollar gave a new boost to outbound tourism in Argentina. This phenomenon, which intensified in the second half of 2024, is projected as one of the macroeconomic indicators that will last during 2025.
In this context, the flow of Argentines traveling abroad will continue to grow according to all private projections of the tourism industry.
one of the thermometers This behavior is linked to the operation in Argentina of Civitatis, the online sales platform for guided tours and excursions in Spanish, which was consolidated this year in the country with more than 600,000 users.
The Spanish company expanded its product offering for Argentine travelers and plans to double the number of clients to reach 1.2 million in 2025.
It is also advancing its strategy of add more travel agencies as strategic partners to market their products in the country. On the other hand, it is also proposed to specify alliances with airlines, travel operators and other companies in the sector to reach and make your product known to the largest number of travelers possible.
The next European unicorn redoubles its commitment to Argentina
“Our company, valued among the next European unicornsdecided make a big bet in Argentinawhere it advances to become more and more Argentine, understand its idiosyncrasy and adapt to your economic reality in order to satisfy user demand and continue to be the most sought after and valued option by this traveling community at the time of choose memorable experiences in your destinations”said Nicolás Posse, Country Manager Argentina and Business Development Chile, Uruguay & Paraguay of Civitatis.
The exponential growth of Civitatis operations in Argentina involves both Argentine users who book excursions through the platform, as well as travel agencies that joined as strategic partners to market their products and grow together.
“We continue to meet the objectives of strengthening our presence in the country and the region. At the B2C level, We are going to close the year with more than 600,000 Argentine travelers that contracted some of our activities during this period, and the objective for 2025 is to double this figure, reaching 1.2 million users in this country,” explained Posse.
“While in the B2B field, we continue to add travel agencies as commercial partners, and We already exceed 1,600, through which we register a 200% increase in our sales in the last twelve months,” he concluded.
Argentina is the main market in Latin America where the company will focus its regional expansion in 2025, along with Mexico and Brazil. The platform’s plans include the incorporation of a human team, investment in communication and marketing, training for travel agencies in selling their products and participation in promotional events and fairs.
Likewise, the company reported that it will also continue to incorporate experiences in destinations in Argentina and the region into its platform. “This year we added more than 200 new activities from Argentina, counting a total of almost 1,700 throughout the national territory and more than 6,500 in Latin America. Our goal is to continue adding products rigorously, which are selected and curated by our team and users to guarantee their quality and that they are the best options in each place,” Posse noted.
Local demand continues to rise and, according to the company, it has great growth potential taking into account that the focus is on offering tours in the Spanish language, a feature highly valued by the Spanish-speaking population and which is not always available in all destinations. .
Civitatis is the leading brand in online distribution of guided tours, excursions and activities in Spanish in the main destinations in the world, with more than 90,000 activities in 4,000 destinations spread across 160 countries.
On a global level, the company will close 2024 with 15 million users and more than 30,000 travel agencies collaborators worldwide, who are its strategic partners within its expansion model.
The biggest business in tourism is trips abroad, according to Civitatis
On the occasion of a visit he made to Buenos Aires last October, the founder of Civitatis, the Spanish entrepreneur Alberto Gutierrez, He anticipated that his goal for this year was enhance its presence in the region, with special emphasis on Argentina.
The exponential growth that the firm has been developing since its birth in 2008 aroused the interest of the English investment fund Vitruvianwho joined in 2022 as a partner after a first capital contribution. More recently, in June of this year, it added another US$50 million and came to have control of the share package.
On that visit to Argentina, Gutiérrez spoke with Scope and analyzed the economic context that favors the growth of his business: “The economic context in Argentina is not good, but my impression is that this year it is more stable than before. And so far this year we have grown a lot. There is a more stable exchange rate, which now makes it cheaper to travel abroad but more expensive to travel within the country. For whatever reason, I can say that at the beginning of the year, from January and February to September, we have tripled the number of trips per month. In September we exceeded 60,000 travelers in the month. And in all of 2024 there will be more than 600,000 who travel with us. It’s been a very good year. And it is improving month by month.”
“The Argentinian Now he is traveling abroad more, but it is almost because of an exchange problem. In addition, people book more excursions when traveling outside their country. Within the country this custom is less. When you are outside your country you leave with more desire to spend and do different things. More is spent on trips abroad. Although 90 percent of trips are within the country, big money moves in the international market”, he concluded.
Source: Ambito
