AFA will have the support of BGH towards the completion of the 2026 World Cup qualifiers, as well as during the 2026 World Cup.
The Argentine Football Association and BGH announced an official sponsorship agreement for the entire South American continent. In this way, BGH, the recognized brand in the air conditioning and household appliances segment, will be a new member of the family of official sponsors of the Argentine National Teams.
Through this agreement, AFA will have the support of BGH towards the completion of the 2026 World Cup qualifier, as well as during the 2026 World Cup. In addition, BGH will accompany the AFA for the next two years.
With this sponsorship between the Argentine Football Association and BGH, consumers and partners of the brand will have the possibility of accessing tickets for each of the matches played by the Argentine National Team.na, first-person experiences that include raffles to access t-shirts autographed by the national team players, visits to the AFA Premises for unique and unparalleled experiences, as well as on-field activations and innovative brand assets supporting that natural link between BGH and AFA.
In connection with this agreement, Claudio Tapia, president of AFA, highlighted: “We are happy and proud to add a company as powerful as BGH as Official Sponsor of the Argentine National Teams. AFA continues to take firm and constant steps, positioning itself as a world-leading brand. It is important to continue adding the support of companies of this level that prioritize the leadership of our National Teams and have the support of such preponderant brands in each of the markets as BGH. We want to welcome BGH and wish them the greatest success for this new beginning together with the Argentine National Teams. We are proud to feel the support and encouragement of a brand as preponderant in the market as BGH, and we will be working hard for the next two years together. them”.
For its part, Daniel Rosenfeld Executive Director of BGH, stated: “We are very excited to be able to be main sponsors of the world champion team and of all the teams that make up the AFA as a whole.. We consider that this alliance is aligned with our position and medium-term leadership objectives and that it strengthens the strategic pillars of our company, bringing us even closer to our suppliers, clients and consumers and providing unique support to our products in Argentina and throughout the region. . It is a pride for BGH to travel the next few years together with the AFA.”
In addition, Lucas FernandezDirector of Marketing & Commerce at BGH, highlighted the strategic relevance that this agreement has for the company, aligned with the brand’s leadership in the Appliances industry, the vision of growth for the coming years and focused on being able to provide unique and unrepeatable to BGH consumers along with the Argentine National Teams.
In relation to the commercial importance of this agreement for the AFA brand, Leandro Petersen, Commercial and Marketing Manager of AFA, highlighted: “The vision that the AFA Executive Committee has outlined for more than 7 years, understanding the positioning of the AFA brand as one of the leading global sports properties, is reflected every day with agreements of this relevance. The confidence of brands and multinationals like BGH in the added value that associating with the Argentine National Teams and AFA gives them, reflects the work and professionalism that the Argentine Football Association offers to brands in their search for consolidation and expansion of markets.. We enthusiastically celebrate the addition to our family of sponsors at BGH who will accompany us in the process throughout 2025 and 2026. The AFA brand continues to strengthen its position of global dominance with top-level commercial partners like BGH. In this way, our Argentine national team fans will be able to access unparalleled experiences, and thanks to BGH, feel closer to their idols. We thank BGH for trusting AFA to develop this important strategic alliance, starting today to work together to provide brand value to the BGH family throughout the South American territory.”
Source: Ambito
