Joe & the Juice
Companies are doing away with application letters and relying on AI
AI-generated applications are not uncommon today. The Danish company Joe & the Juice is turning the tables – and doing away with the classic cover letter.
Artificial intelligence is penetrating more and more areas of everyday life. In many professions, AI helps to complete tasks faster and more efficiently. The fear is repeatedly raised that it could even make professions superfluous. But before that happens, some applicants are trying to use AI to get a job.
At least that’s the experience of Joe & the Juice, the Danish café and juice bar chain. Apparently more and more applications are being received there that were clearly written by an AI. Hardly anyone is willing to sit down and write their own application anymore, says Sebastian Jeppesen, global human resources manager at the international company. Jeppesen drew almost revolutionary consequences from this.
AI filters out applicants for Joe & the Juice
The company no longer requires applicants to submit a cover letter or resume. These components of a classic application are interchangeable anyway, Jeppesen told the Danish newspaper Berlinske: “If you look at most applications, they all say the same thing. They keep a cool head under pressure and are capable of multitasking.” He can do without such phrases: “Why do we need this? What does this tell us about the applicants?”
Instead, the company itself uses artificial intelligence to recruit new staff. If you want to work in a Joe & the Juice branch, answer five questions online. These are designed to reflect the company principles and important requirements in everyday work. The AI filters out suitable applicants from the answers.
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© Marijan Murat / DPA
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Applicants should also benefit from the process
It is more important that applicants have the right work attitude than that they are already familiar with the daily tasks in the branches, says Jeppesen: “We teach them that.” He emphasizes that the human component is still crucial in the AI-supported application process. The AI makes suggestions, but at the end a human resources manager looks at the applications.
On the one hand, the technical support in the search for personnel makes work much easier for the Danish company, which receives 30,000 applications every year. On the other hand, job seekers should also benefit from it. In the original process, many applications were lost in the shuffle, says Jeppesen. And he claims: “I see that we are hiring a lot of people that we normally wouldn’t have hired.”
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Source: Stern
