Player
Collective card hype drives sales of Ravensburger significantly
The game manufacturer is best known for his puzzles. But innovations ensure a good growth thrust.
The game manufacturer Ravensburger significantly increased its sales last year, especially with innovations. Compared to the previous year, revenues rose by 18.2 percent to 790 million euros, as the company announced. The workforce had grown to 2,483 employees by 182 at the end of last year. The two -member board is expanded by two more heads.
The manufacturer, especially for its puzzles and board games, was able to score last year with the establishment of a new business division around the collection card game “Disney Lorcana”. The revision of his bestseller, the digital learning pen TipToi, was also worth it according to group information – also internationally. In the meantime, the Ravensburger Group generates 70 percent of its sales abroad. Almost 40 percent of them would be omitted to North America, it said.
New business with collecting cards should continue to grow
The international toy markets have decreased slightly in total; In Germany, too, the consumer’s mood was behaved. “However, toys are a comparatively stable business in the long term,” said Ravensburger CEO Clemens Maier, according to the message.
The new business with collecting cards is also to be expanded in 2025. A market launch in Asia is planned to Europe and North America. “Disney Lorcana” was launched in August 2023. With a total of more than one billion tickets sold, it was the most successful product launch in Ravensburg company history.
dpa
Source: Stern
