After the threat of lawsuits against the “Champignons League” pizza from a Hessian pizzeria, Uefa backtracked. The football association now speaks of an “overzealous” action.
The small pizzeria “Pizza Cloud” doesn’t have to fear a lawsuit from the big Uefa. On Monday, the pizza maker from Gießen sent a legal letter via Instagram in which the European Football Association threatened to take trademark action against the sale of the “Champignons League” pizza.
Now the organizer of the European football competition has rowed back. “The Uefa Champions League can live happily next to this delicious-sounding pizza,” the association said in a statement on Tuesday, according to the DPA. With the threat of lawsuits, an “overzealous” local brand manager seems to have acted a little too “hasty”. Despite the obvious reference to the Uefa million dollar competition, the culinary creation does not have to fear any legal action.
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Pizza Mushrooms League in the supermarket
The “Champignons League” pizza is a frozen pizza with mushrooms that you can buy in the supermarket. The inventor of the creation, Shadi Souri, says he produces 3,000 pizzas a day and supplies 1,000 branches. For the “Mushroom League” pizza, he owns trademark rights with the German Patent Office, Souri told “Business Insider”.
In a short clip on Instagram, the 31-year-old football fan is happy about Uefa’s relenting. Now he can continue to bake pizza undisturbed. He could hardly have wished for better publicity. According to Souri, he has given dozens of interviews in the past few days, and even the English BBC called. “Uefa gave us the penalty without a goalkeeper,” he told the sports information service SID: “We then just had to shoot the ball in. You accept that as a small start-up that has no money for big marketing campaigns, but gratefully accepts it .”
Source: Stern
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
