This type of vehicles, large dominators of the automotive market during the last decade, received a call for attention for the new climbers in the general price table, the SUVs.
The Automotive industry evidenced great movements during the closure of 2024 and early 2025, accompanied by the removal of the taxes internal that the government led. And in that context, the pickups, broad dominating Automotive market During the last decade, they received a call for attention for the new climbers in the general price table, the SUV.
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It is that many of these models of segments C (compact) and D (medium), lowered their claims and became cheaper than several of the top -of -the -range versions of the national pickups of the same brands.


It is true that in January, a record of 0km car sales in the country was achieved, reaching figures that have not registered for seven years. And that the three best -selling national pickups were the Ford Ranger, Volkswagen Amarok and Toyota Hiluxreflecting the strength of this segment in Argentina. However, recent changes in imported SUV values and pickups could modify this panorama.
The Pickups high -end in Argentina have prices ranging between $ 55 and $ 76 million. The values are as follows: Alaskan ($ 55.2 million), Rampage ($ 57.4 million), S10 ($ 65.1 million), Frontier ($ 65.7 million), Hilux ($ 70.4 million), Ranger ($ 72.8 million) and Amarok ($ 76.2 million).
Ranger.jpg

The Ford Ranger, among the best -selling pickups in Argentina.
Therefore, after the elimination of Internal taxand the subsequent price reorganization that began to govern on February 1, the market of SUV In Argentina he experienced an improvement in his offer. Now, there is a much better staggered list of models, with a greater variety of options in the range of between $ 42 and $ 65 million, something that almost did not exist. Which could modify the trend in sales with respect to pickups, although we will have to wait and see if the latter react their prices.
The SUVs that lowered their prices in February (values between $ 40 and $ 100 million)
- Ford Bronco Sport Big Bend $ 45,794,000 (-16%)
- Volkswagen Taos Highline $ 47,416,000 (-4%)
- Volkswagen Taos Bitono $ 47,847,700 (-4%)
- C5 Aircross Feel Pack $ 48,430,000 (-13%)
- Jeep Commander Limited $ 49,900,000 (-16%)
- BAIC BJ30 HYBRID $ 50,280,000 (-8%)
- BAIC X55 Plus Executive $ 51,840,000 (-5%)
- Ford Bronco Sport Wildtrack $ 52,128,100 (-16%)
- DS 3 Rivoli $ 52,140,000 (-13%)
- PEUGEOT 3008 GT PACK $ 53,000,000 (-16%)
- PEUGEOT 5008 GT PACK $ 54,000,000 (-16%)
- Honda CR-V LX $ 56,500,000 (-5%)
- Jeep Commander Limited TD $ 56,566,000 (-15%)
- Hyundai Tucson Safety $ 57,600,000 (-13%)
- Kia Sportage Ex $ 57,600,000 (-13%)
- HAVAL H6 GT $ 57,644,400 (-11%)
- Jeep Commander Overland $ 59,629,000 (-15%)
- Audi Q2 35 $ 61,920,000 (-15%)
- Nissan X-Trail Executive $ 62,500,000 (-16%)
- Honda CR-V ex $ 64,000,000 (-8%)
- Ford Kuga Platinum $ 64,484,500 (-16%)
- Mini Countryman Classic $ 65,880,000 (-14%)
- Audi Q3 35 $ 66,000,000 (-15%)
- Mitsubishi outlander $ 66,000,000 (-10%)
- Volkswagen Tiguan Allspace 66,814,000 (-13%)
- TOYOTA SW4 SRX $ 67,082,000 (-13%)
- KIA SPORTAGE X-LINE $ 67,200,000 (-14%)
- Toyota Sw4 Diamond $ 67,428,000 (-13%)
- Audi Q3 Sportback 35 $ 68,040,000 (-15%)
- Audi Q2 40 $ 69,480,000 (-15%)
- Hyundai Tucson Ultimate $ 69,600,000 (-13%)
- Honda CR-V exl $ 70,700,000 (-8%)
- TOYOTA SW4 GR-SPORT $ 70,769,000 (-13%)
- DS 7 Pallas $ 70,950,000 (-13%)
- Mini Countryman Comfort $ 71,880,000 (-14%)
- Audi Q3 Sportback 40 $ 73,680,000 (-15%)
- Audi Q3 40 $ 73,800,000 (-15%)
- Nissan X-Trail E-Power $ 74,900,000 (-16%)
- BMW X1 18I $ 75,480,000 (-10%)
- BAIC BJ40 $ 76,680,000 (-11%)
- Mercedes Gla 200 $ 78,000,000 (-13%)
- Mini Countryman Favaured $ 78,000,000 (-14%)
- Mercedes GLB 200 $ 79,680,000 (-12%)
- Audi Q3 Sportback S LINE 40 $ 84,240,000 (-15%)
- Toyota Rav4 Limited 84,240,000 (returned)
- Honda Cr-V Advance $ 89,880,000 (-1%)
- Audi Q5 45 $ 90,600,000 (-15%)
- Mercedes Gla 250 $ 92,000,000 (-15%)
- Mercedes GLB 200 $ 92,040,000 (-15%)
- Audi Q5 Sportback 45 $ 92,640,000 (-15%)
- BMW X1 20I $ 93,400,000 (-14%)
- BAIC BJ60 HYBRID $ 94,320,000 (-14%)
Source: Ambito