With 180 professionals in Buenos Aires and Mexico City, Don adds an impressive portfolio of rewarded campaigns for brands for mass consumption, finance and transport.
Havas announced the acquisition of GIFT, Outstanding Independent Creative Agency of Latin America, strengthening its global presence and commitment to significant brands. With 180 professionals in Buenos Aires and Mexico City, Don adds an impressive portfolio of rewarded campaigns for brands for mass consumption, finance and transport.
Don, recognized as the best independent agency in Argentina for 12 consecutive years, has also been awarded Effie Latam, an Iberoamérica and Sol of Latin America. He will transfer his operations to Havas Village Argentina, integrating with today Argentina under the name “Don By Havas”.
Don’s management team, led by Papon ricciarelli, It will continue to the front, ensuring creative continuity. Yannick Boloré, CEO of Havas, stressed: “The incorporation of Don reinforces our global strategy to invest in first -level creative talent, following the success of integrations such as Battery in the US and Uncommon in the United Kingdom.”
Don By Havas will collaborate with the divisions of creativity, media, health and production of Havas, combining their creativity with global infrastructure and advanced technology, promoting growth opportunities for regional and global customers.
Jorge Percovich, CEO of Havas Latin America, said that integration will expand the capacities and strengthen the presence in the region. For its part, María José Ezquerra, CEO of Havas Argentina, celebrated: “The potential of Don By Havas is enormous, and will allow us to maximize the value for our clients in Argentina and Latin America.”
Papon Ricciarelli He concluded: “This union preserves our essence and drives us towards a stronger future with the global support of Havas.”
Source: Ambito
