“Mogel pack of the month”
Only looks like 100 grams: Milka makes chocolate smaller and more expensive
The Hamburg Consumer Center Culates Milka Chocolate for the Mogel pack of the month: Because alpine milk and other types of standard have become much more expensive.
Customers are used to the fact that the design of their favorite products changes from time to time. But manufacturers are increasingly using this – and are expanding fashion packs. The Hamburg Consumer Center looks closely and regularly checks the “Mogel pack of the month”. From the price increases over hidden price increases, she selects the threeest.
The criticism of consumer advocates is usually not that a little more expensive. After all, there is an inflation. The point is that the manufacturers do not communicate this honestly, but disguise this by clever design of package and prices. In the end, customers pay on it.
Sometimes the packaging remains the same size, but is less filled. Sometimes the packaging is changed so that it looks the same, but it fits less. Sometimes it is pretended that a product has kept a special quality or got it, but it does not have it on closer inspection.
Even if a provider like Kölln struggles to display the “new size”, unfortunately there is usually no indication of how much more expensive a product has become, here the chocolate. And with a less filled pack, it is also easier to maintain the price increase at the usual price after the reason for the price increase has been eliminated. In this case the bad cocoa harvest.
In the course of increasing inflation since 2022, that the term “Shrinkflation” established itself for the phenomenon – a word creation from the English word “Shrink” (“shrinking”) and “inflation”.
Illustrious series of mogue packs
The Hamburg Consumer Center has already denounced products from many well -known manufacturers: Granini’s “drinking pleasure”, the “peanut bells” by Lorenz and Milka’s “smile” as well as Margarine von Rama, water toughter from calgon and hand cream from Nivea.
Once a year, the consumer advice center has five candidates voted on the Mogel pack of the year. For 2023, TUC Bake Rolls from Mondelez was chosen as the threeest product. Our photo gallery shows more mock packs of the past few years.
source:
BAK / Urb
Source: Stern
