Double bed over the clouds: Lufthansa wants to be a top airline – more luxury

Lufthansa wants to restore its bold reputation with new aircraft and a luxury offer for wealthy passengers. By the end of 2027, Kerngesellschaft Lufthansa Airlines plans to put 61 new machines on duty. According to CEO Jens Ritter, this is the greatest fleet renewal in the history of the almost 100 -year -old airline. “On average, this means a new plane every two weeks.” Apart from that, after five years of delay, Lufthansa gave the official starting shot for its new first class, in which passengers for very well -heeled passengers can be booked by side walls of crew and other passengers. “We are back on the way to becoming Europe’s number one premium airline,” said Ritter.

After the end of Corona pandemic 2023, Lufthansa had come into the negative headlines, triggered by delays, lost luggage and complaints on poor service on the ground. Last year, winning the Lufthansa Group had dropped by 18 percent to just under 1.4 billion euros. Among the new aircraft are 29 long-awaited Boeing 787-9 “Dreamliner”, the delivery of which has been delayed due to the long-term problems of the US aircraft manufacturer.

Passengers in cheaper places should also be more comfortable

Part of the charm offensive is the “Allegris” new seating in the machines, the top officer of which is the new first class. The passengers on the cheaper economy places in the back of the plane have more legroom than before. Apart from that, the service in the whole plane should be better, not just for business and first class passengers. “We look at the plates, glasses, cutlery, the individual food components, snacks, pillows, blankets, comfort bags, entertainment, everything,” said Customer board member Heiko Reitz.

Actually, the “Allegris” seats should have been installed in the first machines five years ago, but this was delayed because of the Corona pandemic and the subsequent delivery problems.

Fewer business people, more tourists

Airlines CEO Ritter does not believe that the uncertain world situation or the aversion to US President Donald Trump, which is widespread in Europe could dampen the international tour of travel. “The demand for air travel is unbroken and is much, much larger than we expected,” said the manager. “Before Corona, we had a lot more business people on board. They tended to become a little less, but private travel traffic has increased disproportionately.”