Mexican Holding promoted the new Argentine ceramic plant in Brazil

Mexican Holding promoted the new Argentine ceramic plant in Brazil

The factory demanded an investment of US $ 150 million and will be equipped with the latest technology, which will allow competing under international quality standards. It is located in the town of Azul.

San Lorenzo ceramics It was one of the few Argentine companies present in Expo Coating 2025the most influential coatings and finishes in Latin America, which took place from March 10 to 14 in the Brazilian city of Saint Paul. There, he confirmed that next May he plans to inaugurate a new production plant in the town of Azul, In the province of Buenos Aires.

“In a challenging year for the construction industry in Argentina, it reaffirms its commitment to international growth and expansion,” they said from the company in a press release.

Participation in the Expo Coating 2025 It represented a milestone for the sector, in a context of retraction of local activity. It is that Ceramic San Lorenzo bets on internationalization, exploring new markets and developing anti -cyclical actions to enhance their growth beyond Argentine borders.

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At the Brazilian Fair, the company presented its new Premium Porcelain Line: San Lorenzo Desing, with which it seeks to expand its presence both in the domestic market and in key destinations and the United States.

At the Brazilian fair, the company presented its New Premium Porcelain Line: San Lorenzo Desingwith which it seeks to expand its presence both in the domestic market and in key destinations and USA.

This approach is part of the Sustainable Investment Plan of the Lamosa GroupMexican economic holding company owner San Lorenzo, which projects an ambitious growth scheme to 25 years in the region.

As part of this strategy, a New production plant in Argentinawhich demanded an investment of 50 million dollars.

The factory, equipped with the latest technology, will allow the company to compete under international quality standards. The new plant incorporated avant -garde technology in the manufacture of porcelain, which will increase productive capacity and innovate in formats, designs and textures.

The facilities were designed to operate under the highest and most strict quality standards, energy efficiency and environmental sustainability. Thanks to its modern infrastructure and innovation in product development, it will significantly reduce the consumption of resources, while guaranteeing the production of ceramic porcelants of excellence for the national and international market.

Luciano Tiburzi, Country Ceramic Manager San Lorenzo, expressed satisfaction with the commissioning. “We are very proud to take this important step for our company and for the community of Azul. This plant is not only an investment in our productive capacity, but also in the future of the ceramic industry of Argentina. We firmly believe in the potential of Azul and its people, and we are convinced that together we will achieve great things, ”he said.

Source: Ambito

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