Car industry
Porsche sells fewer cars at the beginning of the year
Sales minus at Porsche: The China business is anything but round. And even in other markets, the sports and off-road vehicles of the Stuttgart are not very well received.
Porsche, among other things, sold fewer sports and off-road vehicles at the beginning of the year because of the troubled business in China. From January to March, 71,470 vehicles were delivered worldwide. That was around eight percent less than in the first quarter of 2024, as the car manufacturer in Stuttgart said. Already throughout the past year, the Swabian sales had dropped by three percent to around 310,700 vehicles.
In China, 9,471 vehicles were delivered in the first three months – 42 percent less than a year earlier. The main reason for this is the continued tense economic situation in the country. Porsche boss Oliver Blume recently did not expect a quick improvement in the People’s Republic: from today’s perspective, the changes in the market were long-term, he said at the balance sheet press conference in March. The China business only moves at half of the level that Porsche once planned.
In Germany and the rest of Europe, the sales figures also showed significantly down. With 20,698 deliveries better, things went in North America. The clear plus of 37 percent was therefore, among other things, on a weak period of the previous year. At that time, delays during import had hindered delivery. Porsche also recorded a plus in overseas and growth markets such as Africa, Latin America, Australia, Japan or Korea.
Porsche had renewed several model series last year. The compact SUV Macan was particularly popular at the beginning of the year. From this model, the majority of the VW group delivered 23,555 pieces – an increase of 14 percent. The new fully electric variant was eliminated more than half. The Panamera also recorded growth.
There was a clear sales kink in the Cayenne model, which has so far been delivered with the delivery. In addition, the deliveries of the classic 911 and fully electric Taycans decreased.
About every fourth Porsche vehicle sold was a pure Stromer in the first quarter. “The Macan developed very well in the first quarter and has a significant contribution to our increased electrification rate with the fully electric variant,” said Sales Manager Matthias Becker. With regard to the current year, the manager said: “Porsche has a very young and highly attractive product range. Customer demand is still at a solid level.” You work closely with the various sales regions to reconcile demand and supply.
dpa
Source: Stern
